Resources & Knowledge Hub

• The Lean Startup

  Eric Ries

  Build-measure-learn loop, MVP thinking and validated learning.

• Zero to One

  Peter Thiel

  Contrarian thinking, monopoly vs. competition, going from 0 to 1.

• The Hard Thing About Hard Things

  Ben Horowitz

  Operating through crisis, and the realities of people management.

• Crossing the Chasm

  Geoffrey Moore

  Moving from early adopters to the mainstream market - very relevant for MedTech, where adoption cycles are long.

• Traction

  Gabriel Weinberg & Justin Mares

  The 19 channels framework for finding a growth engine that works.

• Founders at Work / The Founder's Dilemmas

  Noam Wasserman

  Equity splits, co-founder conflict and the control vs. wealth tradeoffs.

• Business Model Canvas / Lean Canvas

  Alexander Osterwalder / Ash Maurya

  One-page business model mapping.

  Read Now Business Model Canvas / Lean Canvas

• Jobs to Be Done (JTBD)

  Clayton Christensen

  Framing product-market fit around customer 'jobs' rather than demographics.

  Read Now Jobs to Be Done (JTBD)

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